Elyn Blog

In e-commerce, customer satisfaction remains the cornerstone of a successful business. However, the rising trend of offering free returns has led to a dilemma for brands: balancing between ensuring customer satisfaction and mitigating financial losses due to return-related costs.

In today's competitive world of e-commerce, increasing sales without compromising profit margins may seem like a daunting challenge. However, there are various actionable strategies to implement that go beyond traditional discounts. Let's explore how to boost your online sales intelligently and profitably, without resorting to discounts.

One of the most significant challenges that brands face is high cart abandonment rates, i.e customers abandoning the purchasing process before completing their transactions. One key reason that can strongly influence this abandonment rate is the brand’s return policy.